5 Marketing Advantages to Being With a Big Brand

Sometimes you want to work where everybody knows your name.

There are advantages to working for a big brand with an established name and reputation like REMAX®. REMAX leads the industry in brand awareness.¹ This is partly because it’s been around a while, but it’s also because REMAX continues to innovate, adapt and build loyalty and trust with consumers through marketing. When you join a REMAX office, our brand awareness becomes yours.

Here are five marketing advantages you get with REMAX:

1. REMAX makes quite an impression — close to five billion times.

When you join REMAX, you’re receiving the benefit of billions of dollars of advertising that have made REMAX the real estate leader it is today. Last year, our total media impressions — including billboards, digital boards, digital video, streaming, TV and more — totaled 4.9 billion². Expected impressions for this year come in at another 4.9 billion³. That’s impressive.

Through social media, PR, out-of-home ads, digital, TV, sponsorships and more, the REMAX name is out there. The brand appears in top media outlets and popular websites like People.com and ESPN.com. Targeted ads appear on streaming services like Pluto TV, Hulu, Discovery and more.

REMAX continues to invest in marketing so agents can reap the rewards of working for a big brand and spend less time trying to stay top of mind with consumers. No real estate brand is more likely to be recommended than REMAX⁴, so it appears to be working.

2. The best relationships are built on trust.

The decision to sell or buy a home is not made lightly. Familiarity is especially comforting when dealing with a life-changing event such as moving. The REMAX name offers homebuyers and sellers built-in trust and credibility and that transfers to our agents. Voted as the most trusted real estate agents in the USA year after year 5, being part of the REMAX network gives agents a potential step up when building relationships and going after leads. Brand loyalty may offer a huge advantage, especially when it comes to standing out from the competition.

3. Partnerships to Make Others Jealous — Team Sponsorships

REMAX and the great American pastime — they go together like coffee and (apple) pie. Indeed, REMAX signs appear in several major and minor league baseball stadiums. Any Philadelphia Phillies or Cleveland Guardians fans? Catch our branding adorning their stadium walls, as well as minor league teams like the Rochester Redwings and Toledo Mudhens.

4. Click counts off the charts.

In 2024 alone, remax.com amassed 6.7 million clicks.² This year? How about an estimated 10.6 million clicks³. Those are two very large numbers, and they could translate into more business for you.

5. Get your name out there.

With advanced tech and marketing tools available through MAXTech^® powered by BoldTrail, you can build a customized website, set up listing marketing and connect with leads through social media. Access branded content, social graphics and campaigns, personalize them and share them on your channels or through email. Easily create listing and marketing videos with REMAX Hustle a video editor that’s like having your own film crew at your disposal 24/7. Whatever your marketing needs, REMAX has tools to help you stay top of mind.

Join the brand that can help boost your brand.

So, there you have it. Five advantages to being part of the #1 name in brand awareness in the US¹ and the next-level marketing that comes with it. With powerful marketing, built-in trust and a supportive network, it’s no surprise nobody in the world sells more real estate than REMAX⁶ and why many of our agents are top producers.